SEO: Keyword Strategy in Depth

Keywords are the crucial foundation for online marketing efforts, and in this live webinar, Ali Salman will show you how you can best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research.
He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability.

Ali also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.