Make sure you are not overlooking this quick keyword research hack in Ahrefs’ Keywords Explorer (https://ahrefs.com/keywords-explorer) !
First off, instead of looking for the keywords a website is ranking for, you might want to focus on the Top Pages report of Site Explorer (https://ahrefs.com/site-explorer).
Why? Because a single page of a website can rank for many different keywords, which aggregate its traffic. The total aggregated traffic is not to be seen when you look at separate keywords, but you can see the total traffic potential of a page that is dedicated to specific topic by checking the Top Pages report.
The same tip can be applied to Keywords Explorer. It is always worth opening the SERPs for the keywords you analyse and checking all the metrics of the top ranking pages, including traffic.
So instead of just looking at the analysed keyword and its search volume, you should examine the pages that rank in the top 10 search results for that keyword and see how much traffic they get in total.
It’s a pretty powerful tip and it should be the last step of your keyword research.
If you have a short list of keywords that seem interesting to you and relevant to what you are doing, and you want to target them, the last step in identifying which you should target first is checking the SERPs and examining the total traffic potential of topic based on the pages that rank there. So instead of just trying to tailor your page to this specific keyword, you might want to research the page that ranks for it and tailor your page for a slightly different topic.
Don’t just look at the search volume of a keyword: check you ranks there, what kind of traffic they get and how many keywords they rank for. Focus on the pages over keywords and replicate the pages that bring in a lot of traffic!
Ahrefs ► https://ahrefs.com/
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