Pinpoint vs. Floodlight Content and Keyword Research Strategies – Whiteboard Friday


When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, or are we targeting very narrow keywords where it’s pretty clear what the searchers were looking for? Those different approaches, it turns out, apply to content creation and site architecture, as well. In today’s Whiteboard Friday, Rand illustrates that connection.

https://moz.com/blog/pinpoint-vs-floodlight-content-and-keyword-research-strategies-whiteboard-friday