Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday


The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.

4 thoughts on “Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday”

  1. Hey Moz big fan thank you for those videos they are really great and helpful i was wondering how about I find a balance between hyper-targeting keywords and large scale untargeted keywords and produce quality content for both how do u think will it work? and also if you can give any tips on it,it would be great

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