Keyword research is the make-or-break for your SEO and content marketing. Get it right and you win… Get it wrong and no traffic for you!
The keyword tool I’m using in this video is here: http://milesbeckler.com/kwfinder
Whether you are operating a marketing services business, are actively selling search engine optimization services or you are simply building an affiliate marketing business through content marketing, this tutorial is a must watch.
We not only dig into the keyword research through my favorite keyword tool but you will also learn about how to interpret search intent to understand specifically what the visitor is searching for… So you can create the perfect content to match that and answer their questions.
As an example, I requested that a couple friends of mine who own a retail store in the Lake Tahoe area if they could send me some seed keywords and topics for me to do a little keyword research for.
They were excited to get to participate and we begin the video by understanding a bit about their business, their target market, their customer avatar and the general search intent from their perfect visitors.
After receiving their seed keyword list, we started by taking a look at their site and getting a baseline for their site’s SEO metrics, to see how strong their site is.
After this, we took a quick look around Google to understand the lay of the land. Our goal is to see what kind of content is already ranking on Google for the target keyword phrases so we can understand what Google is already giving high levels of relevance to.
After this, we are ready to start in on the keyword research tool.
We are looking at two major data points… First, the keyword search volume. Second the keyword difficulty.
Finding high search volume phrases that have low keyword difficulty and buyer intent is the ultimate goal… But doing effective keyword research is all about following the data and seeing what kinds of other ideas and phrases pop up through the research.
Then, we explore more about the SEO and content marketing side of how to rank for these keyword phrases. The overall goal of this video was not to be a full class on Search Engine Optimization, I covered that here: https://www.youtube.com/watch?v=Nu5lo2_WC1c
I offer several different ideas about how to create and structure content in order to dominate the first page of Google for some very valuable keyword phrases in their niche.
I go deeper into the concept of building silos on the site and explain how these work with the example of using ultimate guide posts to increase the domain and page authority quickly while ranking dozens of separate posts for target keyword categories and phrases.
At the end, I give them a bonus about how to leverage the Facebook tracking pixel with these SEO and content marketing efforts to create a campaign that will drive their perfect customer into their store when they are visiting the area.
This concept is covered in greater detail in this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4
All in all, whether you are building a marketing agency, your are an affiliate marketer or you are growing your membership through organic search engine traffic, this skill of learning how to do keyword research is the fastest way for you to identify the opportunities for you to dominate your competition and get highly relevant traffic through content marketing fast!