How to Write Amazon Search Terms | Keyword Research Tips That Drive Traffic & Sales

Skip the work. Make money:

1000 characters? No commas? Can you give me an example? All will become clear.

Step 1: Open the top 10 search results for the main keyword, copy and paste 10 titles into This gives us a top-level snapshot of the words that the winners are already using. By default, if anyone knows how to sell product in niche X, it’s them.

Put each of these keywords (and compounds, if needed) into a spreadsheet. Keep this open, we’ll need it.

We’ve got the basic terms covered, but what about those relevant synonyms and alternative names that we talked about earlier? We’ve got the fundamental words to describe what the product is, so now we think about words to describe the benefits of the product.

Step 2: start typing the main keyword into the Amazon search bar, but don’t press enter. See what it suggests.

Some add-ons for vitamin C serum include:

“For skin”
“For face”
“For acne”

Which, I think, in its simplest form gives us:

“skin cream”, “face cream”, “acne cream” and “obama”. Oh and also…
“skin serum” “face serum”, and “acne serum”

Put it all in our spreadsheet. The more the better. We’ll clean it up later.

Step 3: once you’ve got put each of these keywords (and compounds of them into Merchant Words). It’s $30/month. Again, you can just hire my company to do this once and skip the monthly fee, but here’s what to do.

Put each of the items in our spreadsheet into the Merchant Words search bar, and without thinking too much, download each set of search results as a CSV.

Step 4: Got all the docs? We’ll be working in Google Drive. So if you don’t have a Gmail account yet, go ahead and make one. I’ll see you on the other side.

Step 5: Upload the files to Google Drive. Open all of them as Google Sheets docs. Put all of the data into one spreadhseet. I’m sure there’s a more efficient way to merge all of this. If you know, leave a comment. The last time I said I didn’t know something (it was what “|” was, you guys told me it was called a pipe and now I know).

Step 6: All in 1 doc? Highlight all your data. Click Sort Range. Sort by Volume from Z to A.

Step 7: Install the Google Sheets Add-on “Remove Duplicates”. It’s free and super fun (link is in the description of this video). Remove duplicate words, but not duplicate search volumes. We just want unique words. Off the bat, eliminate any keywords that Merchant Words has assigned a ‘1’ to. Consider eliminating all keywords with 500 monthly searches or less. Just keep it reasonable. You don’t want to be scanning through this list all day. Remove duplicates:

Step 8: And then it’s just a series of human judgement calls as to which keywords are the most relevant to the particular product.

Step 9: cut it down American-Idol auditions style to fit within the character limits of the Search Term fields which, again, vary by product. I’ll assume we’re after about 1000 characters here.

And that’s it! With these keywords in your back-end, you’re helping Amazon make your product visible, which means more traffic and more sales.

An again, my company Asteroid Aim can write all of the text components of your listing for you in this kind of detail to give you the best odds of success. Invest in the service, use your money instead of your time to scale your business, and watch as it slowly but surely pays itself off in the form of additional daily clicks and conversions.
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20 thoughts on “How to Write Amazon Search Terms | Keyword Research Tips That Drive Traffic & Sales”

  1. As you all know, optimizing your Amazon product’s keywords is incredibly important to boost rankings and sales for your listings , and one of the best ways of doing that, is using the correct keywords in the backend Amazon search term fields of your product.

    AmzDatastudio has two great tools that sellers can use the tool to find out their competitors' best performing ppc keywords and organic keywordsnow you can promote our website based on these 2 features.

  2. The part where it says to put stuff in the most logical order (stuffed teddy bears vs teddy stuffed bears) it says a customer is more likely to search for stuffed teddy bears but wouldn't it make sense to put both just in case or are you saying that the order does not matter at all and if the search word is in there it will find it?

    Also if it does find the words no matter what than if I am for example selling a mini kids inflatable basketball do I need to enter a multiple strings that look like this – Inflatable basket ball – kids basketball – mini basketball ? or do I only have to say basketball once and just enter the three prerequisites to basketball listed above.

  3. do you recommend any other sites other than merchant words? for small fry like me.. Amazing content. you earned a sub :))

  4. Whats your opinion on taking the top 500 or so keywords and translating them into Spanish? So your top 500 keywords are now in English and Spanish. Since Spanish is the second most spoken language, assuming people are searching terms in that language.

  5. Nice video! Have you tried "hacking" the top selling listing or two by using their keywords and narrowing down which ones generate their sales??

  6. Really great content! Also, thank you for honoring my time and making your tutorials so crisp, entertaining, and efficient, really appreciated! Question: Do all variations of a product need to have the exact same description, title, bullets, and back end search terms? Is there any advantage/disadvantage to using a different list of search terms for each variation of the product? For example, to target different groups or types of buyers? Thank you!

  7. So do we just paste all of this into the Amazon search terms? Each box has a 1,000 character limit now. Do we have to fill this out completely?

  8. Would you keep keywords like "vitamin c serum" in your backend, even though it would most likely already be included in your title? Should you save the backend only for keywords that don't already appear in your title/bullets/description or do you include them in both places?

  9. For amazon, the "cleaned" list of keywords needs comma's between each word. Once we have this in a word document, which tool do you use to add in comma's. Thanks.

  10. Hi,

    the merchant words doesn't support European Amazon markets. Is there any other tool alike merchant words, that you would recommend to use instead of?


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