How to use Google Trends for internet marketers… The 2018 edition! Learn how to leverage Google’s data to compare trends in keywords, niches and topic ideas in seconds. Use Google Trends for your market research to get a competitive edge on your competition, every time!
Google trends was officially launched in May of 2006 and has become one of the world’s most powerful niche and market research tool available free to you, every day!
Whether you are trying to compare keyword search volume over time, or identifying which niches are currently trending to focus your marketing efforts, with a few clicks of the mouse you will be able to visually identify what is trending in the mindset of your target audience.
Why is it important to know what is trending in the mass consciousness of your target market?
Easy… People turn to Google’s search bar for their deepest and most urgent questions.
The questions they search and the phrases they use to create a massive dataset that begins to paint a picture of the biggest desires within your audience.
Once you understand what the trending desires and questions are within your target market, you are able to create niche websites, articles, videos, podcast episodes, products and services to help your audience achieve their true desires.
You see, desire is not created within your audience… Their desires are already there.
Your job as an internet marketer is to tap into their desires, answer their questions, help them avoid their fears and ultimately achieve their goals and desires.
When you are able to see what questions, desires and fears are trending, in nearly real-time, you have a very clear picture of what content and products are being requested by your audience.
The Google Trends tool is the key to unlock this mystery behind your audience’s deepest desires!
This video shows you how to use Google Trends in 2018, quickly and efficiently so you can get the information you need, fast… And so you can get back to the ‘work’ that is creating the content or products.
We start by looking at how to use Google Trends as a niche research tool, starting with the ‘Vegan Dog Food’ niche example I’ve used in several other videos.
If you are at this point, working on niche research, trying to find your main niche, be sure to check out my playlist on niche research that shows how to use other tools to do even more niche research:
From here we move on to some big trending topics around Bitcoin and Ethereum looking at how the search volumes even track the price of these coins, to show how deep the Google Trends data truly goes.
From here you will learn how to get additional topic ideas and keyword ideas from the Trends tool, too.
The third example is how to identify seasonal trends, patterns and potential challenges for niches that have very seasonal buying seasons. Before entering a niche you need to know if it is consistent throughout the year or if it has low points through the year.
If there are low points, all is not lost… You will see how to find counter-seasonal topics or products to fill in your low season through this tool!
Finally, we look at trends in diet patterns, from the New Year’s bump to the long-term patterns in lifestyle diets vs. diet fads. This gives a clear picture of what kinds of products people would purchase and what times of years would have the best chance to sell those products.
If you have a list in the health and wellness space, you could leverage this information to know exactly what day each year would be the most profitable to launch a specific product offer, whether it is your product or an affiliate offer.
Again, I believe it is through more effective and consistent market research that you unlock the opportunity to be more strategic than your competitors.
Most people don’t take the time to do the research… If you habituate the process of learning how to use Google Trends and the keyword research tool, you will find yourself gaining rankings in your blog, your YouTube channel and you will experience more conversions because you are speaking directly to those trending topics that are the most important to your audience, today!
Not bad for a free market research tool, eh? 😀
My other favorite research process for niche research and content marketing is keyword research. You can get my full keyword research video here: https://www.youtube.com/watch?v=O_FfdjNOgpQ
Once you have the keywords and have created your content, you need to know how to implement those phrases into your content marketing… This free SEO course shows exactly what to do, where and why! https://www.youtube.com/watch?v=A8EI6JaFbv4
How To Use Google Trends, 2018 Update! Market Research To Compare Keywords, Topics & Niches, Fast! https://www.youtube.com/watch?v=u75nbWDqymA