App Store Optimization (ASO) Tool – TheTool 🚀


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Meet TheTool, the ASO (App Store Optimization) tool used by 8,000+ people: app marketers, app developers, agencies, publishers, investors… TheTool has been developed by digital marketing experts.

TheTool helps developers track and optimize all the elements of the ASO of their mobile apps in an easy 1-page interface.

What does TheTool track? (Main ASO KPIs)
– keywords (keyword suggestions, difficulty and traffic estimation, historic data, competitors’ rankings)
– top charts, top charts vs. installs
– user ratings daily and all-time
– conversion rate per day and per country
– installs per country and globally (daily)
– revenues from ad monetization (Google AdMob)

Why our ASO tool TheTool?
– sharp and accurate data: App Store Optimization is about data!
– supports 91 countries
– all data can be exported as CSV, all charts as images (good for agencies)
– performance-oriented: all charts are analyzing the correlation between different ASO metrics and analyzing the impact on app downloads and revenues – for a better decision-making
– simple and clean interface
– data integration: Google Play Console, iTunes Connect, Adjust, AppsFlyer, AdMob (in future – more integrations to become a one-stop app marketing dashboard)
– team member access: work with your App Store Optimization team
– historial always available since you add app or keywords to the panel
– tailored plans for small businesses, bigger brands and agencies (+ competitive pricing)


More interesting and unique ASO features:
1 – Organic Uplift – see how many organic installs do you get per each non-organic install. TheTool tracks this metric, and also permits to see how many installs do you need to reach the top position in the top charts.
2 – ASO Score – an automated algorithm that analyzes the elements of your app product page (listing) and gives actionable tips how to improve each element (app name, screenshots, updates, etc).
3 – Competitor Analysis – compare every metric of your app (search rankings, top charts positions, ratings) with your competition. Add 1-5 competitors per app.
4. Keyword Research tools: Installs per Keyword for ALL Android apps, Keyword Suggest and Keyword Density.

The best ASO tool in the market!

Sign up now and get 14-day FREE trial!

TheTool: App Store Optimization for everyone!